When you have something way bigger than you driving you, then all the pot-holes in the world aren’t going to stop you reaching towards your vision for making the world a better place. You’ll fail and get up again, you’ll adapt in a hostile environment, you’ll grow a protective shield round your feelings, and you’ll keep going. Because that little idea that bubbled up in your imagination and forced you to step out against all the odds, into the harsh reality of the real world, is so powerful it has made you the champion of courage.

Be Nosy Founder Carina Cunha

Carina has designed a nose mask to protect us from the toxic air pollution that is killing us.

Brave New girl podcast

This week’s Brave New Girl guest is Dragon’s Den contestant, Carina Cunha, a behavioural economist & clean-air entrepreneur from Brazil, where she witnessed the devastating environmental effects of pollution. She founded Nosy using cutting edge science and state of the art technology to create a system that protects us from harmful exposure on our city streets.

Carina talks about the debatable benefit of bringing out a specialist mask made to tackle the impact of air pollution, just prior to a global pandemic in which suddenly for the first time in the history of humankind, everyone donned a mask to protect themselves from a hidden virus. 

She also questions the accepted view of bringing a minimum viable product to market before it is really tried and tested for consumer appeal. It's been a steep learning curve on many fronts but she holds firm to her vision with courage and resilience.

Carina has dedicated her life and business to combating air pollution, firstly by giving us the protection, and then by creating systems that allow us to monitor our respiratory health so hopefully we can all work to clean up the air in our cities. 

Thanks Carina, for showing us that when we have a mission for positive change we can move mountains to make it happen.

You can find out more about Carina’s work on www.benosy.com and follow her on Linkedin at Carina Cunha and Instagram @iamcarinacunha

Dragon’s Den Contestant

Being in business often feel like being in the den of a dragon doesn’t it! But keep going, keep going!

Lou is an artist, author and host of Brave New Girl podcast. She founded Silk Studios- The Podcast Guest Agency: guesting you on global podcasts to share your message, story, talent and expertise. DARE TO SHARE, her new book; a guide to storytelling and podcast guesting is out in October.